I don’t follow UFC that closely any more, but let me get this straight…
Conor McGregor refused to show up for a publicity event.
As a result UFC receives a ton of publicity (what they wanted from the event in the first place, right?), gets a chance to put another highly anticipated fight at the top of their card, gets to boil up even more bad blood between McGregor/Diaz (more publicity), and can now sell buys for another event.
This sounds like a rasslin’ angle to me.
Smarten up UFC marks.