Lots of people have ditched cable and satellite in the last few years and are using Netflix/Hulu/Amazon to meet their home entertainment needs.
But that won’t cut it for the Olympics.
If he took a notion to, a man could make a quick buck or two installing directional antennas on the roofs of these people for $50-$75 a pop. A man who knows what he’s doing could easily use the web to find the right antenna for each address, buy them off the web